Rich The Kid -: New Freezer (audio) Ft. Kendrick Lamar

Released on September 26, 2017, "New Freezer" quickly became a cultural staple.

: The song is widely considered one of the best tracks of Rich The Kid's career . Rich The Kid - New Freezer (Audio) ft. Kendrick Lamar

: Kendrick had previously expressed admiration for Rich's work, which led to the two linking up in the studio. Released on September 26, 2017, "New Freezer" quickly

: His verse is a masterclass in flow variation, moving from staccato bursts to fluid runs, proving he could dominate the trap subgenre just as easily as conscious rap. : His verse is a masterclass in flow

: Known for his intricate storytelling, Kendrick shifted gears for "New Freezer," delivering a rapid-fire, "head-snapping" verse that matched the song's trap aesthetic while maintaining his signature lyrical depth. Track Details & Impact

The song revolves around themes of opulence and the "new freezer"—a slang term for a brand-new, diamond-encrusted watch or jewelry piece.