You Can Kill An Idea, But You Can't Kill An Opp... «Validated • 2027»

Note: This quote is sometimes confused with a similar political sentiment, "You can kill a man, but you can't kill an idea," famously attributed to civil rights activist Medgar Evers .

: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product. You Can Kill An Idea, But You Can't Kill An Opp...

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products: Note: This quote is sometimes confused with a

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability This methodology uses six sources to identify where

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers: