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Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts.

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY Roughly 60% of streaming now occurs on mobile

New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy Consumption Shifts and the Attention Economy The industry

The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content. such as Tilly Norwood

Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers.

AI-generated scenes are moving into primetime, enabling faster production but sparking controversy over human authorship and job security.