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The industry is comprised of several core sectors that compete for consumer time and "expected utility"—the perceived value of an experience relative to its cost:

Industry Overview: The Shift to Digital The entertainment and media (E&M) landscape has undergone a radical transformation, moving from traditional broadcasting to a digital-first global ecosystem. By 2019, digital media products already captured more than 50% of the market share in consumer spending. Key Content Verticals The industry is comprised of several core sectors

: Rapidly shifting toward personalized, data-driven delivery. The industry is comprised of several core sectors