: People now spend over 4 hours daily actively reading, playing, or creating their own content.
The global market is expanding rapidly as consumers move away from scheduled "linear" viewing toward on-demand, personalized content.
: Over 56% of Gen Z find social media content more relevant than traditional TV or movies.
: Nearly 40% of market revenue now comes from digital streaming platforms.
: Live events are seeing a major comeback, with cinema box office revenues jumping over 30% in 2023.
How people spend their time is changing, especially among younger generations who prioritize interactive and social content over traditional formats.