Who Buys Movado Watches -

Age 35–65 with household incomes often exceeding $150,000 .

A major focus for Movado in 2025–2026 is the (High Earner, Not Rich Yet) cohort—professionals in their late 20s who are shifting away from smartwatches toward design-centric timepieces. who buys movado watches

These customers are often motivated by an existing affinity for the parent fashion label rather than watch technicals. Age 35–65 with household incomes often exceeding $150,000