What Is Consumer Buying | Behaviour

Your age, occupation, lifestyle, and economic situation. A 20-year-old student buys very differently than a 50-year-old executive.

Low-cost, everyday items (like gum or milk). Little thought involved. what is consumer buying behaviour

Occasional purchases (like a new pair of jeans). Requires some research. Your age, occupation, lifestyle, and economic situation

"I’m out of milk" or "My phone is slow." what is consumer buying behaviour

Motivation, perception, and beliefs. If you believe a brand is premium, you’re more likely to justify a higher price point. 2. The Decision-Making Process