The Adweek Copywriting Handbook The Ultimate Gu... -

How this piece uses Sugarman’s principles:

You’re sitting at your desk. You have a deadline in two hours. You’ve had three coffees. Yet, you’re staring at a blinking cursor while your neighbor’s lawnmower screams outside. The Adweek Copywriting Handbook The Ultimate Gu...

Instead of saying it "blocks noise," it mentions specific distractions like pen-clicking and refrigerators to build credibility. The Adweek Copywriting Handbook The Ultimate Gu...