: The "undisputed champion," used by 90% of teens for music, tutorials, and long-form vlogs. Roughly 20% of teens report using it "almost constantly".
Digital platforms remain the primary source of free entertainment. While social media is ubiquitous, its role has shifted from mere posting to a broader "lifestyle" hub for music, video, and niche communities.
: Used by 61%–63% of teens ; it is the go-to for short-form video challenges and trending music.
Teens are increasingly using free apps to manage their "offline" lives, focusing on mental health, creativity, and organization. :
This report outlines the landscape of free lifestyle and entertainment access for teenagers in 2024–2025. Today’s teens live "almost constantly" online, with and increasingly turning to free digital platforms for community, self-expression, and habit-building. I. Digital Entertainment & Social Landscapes
: Reaches roughly 60% of teens , primarily used for curating a personal "aesthetic," following influencers, and viewing Reels.
