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The visual imagery for this music video is described as "fiery" and intense, using metaphors of heat and passion to represent the throes of love.

The show's visual "image" is defined by a raw, unflinching look at life on the South Side of Chicago. It avoids a polished look to emphasize the gritty reality of poverty and the chaos of the Gallagher family. Shameless image

Originally marketed as a drama, its "image" shifted in 2014 when it was officially reclassified as a comedy for awards like the Emmys to better reflect its balance of tragedy and humor. The visual imagery for this music video is