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A high ROI might come with extreme risk, which the basic formula does not reflect.
Standard ROI doesn't account for the duration of the investment. A 50% ROI over one year is much better than a 50% ROI over five years. roi skachat pdf
It is easy to calculate and understand, requiring only two figures: cost and profit. A high ROI might come with extreme risk,
– Focuses on tracking ad spend vs. revenue. roi skachat pdf