At its simplest, is the automated process of buying and selling digital ad space in real-time. Instead of the traditional manual method—which involved back-and-forth negotiations, RFPs, and manual insertion orders—programmatic uses software and algorithms to handle the heavy lifting.
Use data like location, interests, and browsing history to ensure your ad reaches the right person at the right time.
You don't have to wait for a campaign to end to see results. You can adjust your bids and creative strategies on the fly based on live performance data. The Different Flavors of Programmatic
Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria.
The highest bidder wins, and their ad is instantly displayed to the user.