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The math didn't add up. He had 10,000 followers, but his engagement was lower than when he had 400. The "people" he bought weren't people at all. They were digital ghosts—accounts with names like @ajh_9921 and no profile pictures. They didn't comment. They didn't share. They just sat there, dead weight in his statistics.
He posted a new design—his best work yet. He waited for the praise to roll in. Ten minutes passed. One hour. Two.
The transformation was intoxicating. Every few seconds, his phone buzzed. New Follower. New Follower. New Follower. By dinner, he was at 10.4k. He felt a strange, hollow rush of power. He looked "legit."