Now & Later [ Latest › ]

It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum

While the "Original" line is the blueprint, the brand has branched out significantly: Now & Later

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar. It moved from Phoenix to Leaf, then Nabisco,

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. It moved from Phoenix to Leaf

Created by the Phoenix Candy Company in 1962.

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy