Nikolas - Imi imbrac toti verii (Burberry) | Sesiune Mentolata

It is often cited as a prime example of "new-wave manele," which appeals to younger, urban audiences who might not have listened to traditional manele previously.

The line about dressing cousins in Burberry became a widely used catchphrase on TikTok and Instagram to describe sudden wealth or generosity.

The track centers on the concept of success and sharing wealth with family:

The track was produced by Mos Ion Roacker , a key figure in the "Manele Mentolate" movement which tries to modernize the genre. 📈 Cultural Impact

The title literally translates to "I dress all my cousins in Burberry."

Uses the Burberry brand as a shorthand for "making it" and moving up socially.

The song "Îmi îmbrac toți verii (Burberry)" by is a viral hit from the Sesiune Mentolata series that blends traditional manele energy with modern urban aesthetics . Released in late 2021, it became a cultural meme in Romania for its specific lyrical focus on family loyalty and luxury branding. 🎵 Key Themes & Lyrics