The New Strategic Brand Management by Jean-Noël Kapferer is a foundational text focusing on building, sustaining, and measuring brand equity through strategic frameworks like the Brand Identity Prism. It addresses the entire brand lifecycle, including brand architecture, growth strategies, and the balance between global consistency and local adaptation. For a detailed summary, visit getAbstract . The New Strategic Brand Management - getAbstract
The New Strategic Brand Management by Jean-Noël Kapferer is a foundational text focusing on building, sustaining, and measuring brand equity through strategic frameworks like the Brand Identity Prism. It addresses the entire brand lifecycle, including brand architecture, growth strategies, and the balance between global consistency and local adaptation. For a detailed summary, visit getAbstract . The New Strategic Brand Management - getAbstract