It is becoming harder for media companies to reach a mass audience, making it more difficult to monetize content through traditional advertising [5].
IP holders (e.g., film studios, game developers) are diversifying revenue by licensing characters and stories to experiential venues, merchandise, and cross-platform content [7]. mother-pornhub
These technologies are increasingly integrated into gaming and social platforms, offering immersive experiences that blend physical and digital worlds [9]. 5. Challenges It is becoming harder for media companies to
Companies are moving away from traditional gatekeepers to engage directly with consumers, utilizing data-driven insights to tailor content and improve retention [5]. 4. Technological Drivers mother-pornhub