"Granfluencers" like Grece Ghanem and Gym Tan are successfully challenging ageist advertising by speaking directly to their peers on Instagram and TikTok . 3. Fashion & Personal Style

While 65% of adults 45+ still define "watching TV" as traditional cable or satellite, 59% have expanded that definition to include video-on-demand streaming.

Traditional solitary wellness is being replaced by "wellness raves" and fitness festivals, such as Hyrox and Sanctum, which focus on collective joy and community.

The 2026 TV Audience: More Fragmented Than Ever, ... - CivicScience

As environmental awareness grows, mature homeowners are prioritizing "disaster plans" in home design, including features like raised ground floors for flood protection and rooftop gardens for stormwater management.