{keyword_context} Farfetch.com May 2026

: In a $500 million deal, Coupang acquired Farfetch to prevent potential bankruptcy.

: It aggregates products from a global network of partner boutiques and luxury brands, allowing them to reach a global audience without their own international infrastructure. {keyword_context} farfetch.com

: Prices are set by the individual partners, meaning the same item's cost may vary based on its origin and the customer's location. 2. Strategic Shift and Financial Recovery : In a $500 million deal, Coupang acquired

: The primary income source is a commission on every sale made through the platform. The platform manages over 5 petabytes of data

Following significant financial challenges in 2022—where the stock fell nearly 90% due to factors like high customer acquisition costs and shifting focus away from core fashion—the company underwent a major restructuring.

The platform manages over 5 petabytes of data and processes more than 6 million queries monthly.