Public Diplomacy and International Cultural Relations - EEAS
While both fields utilize strategic communication to manage reputations, they differ in their ultimate objectives: IPR typically serves organizational goals like brand expansion or crisis management across borders, whereas PD is primarily a tool of statecraft aimed at leveraging "soft power" to support a nation’s foreign policy and national interest. Key Conceptual Differences International Public Relations and Public Diplo...
To understand how these concepts are operationalized, researchers often look at the following models: Public Diplomacy and International Cultural Relations - EEAS