: Spending is led by internet advertising, with connected TV (CTV) in-stream ads growing at 19%. Mature Content & Regulatory Shifts
The Indonesian E&M market is projected to reach , growing at an 8.4% CAGR—double the global average.
As content themes become more complex, the Indonesian government has implemented robust measures to separate mature digital environments from minors.
: 2025 was considered the "Golden Year" for local streaming. By Q4 2025, Indonesian domestic productions matched Korean content in audience share, both capturing approximately 30% of the market .