Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v -

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

Unlike typical pop songs that end after a bridge, "Why Why Why" concludes with an emotional peak in the outro, a "charming point" designed to linger with the listener . iKON - ‘왜왜왜 (Why Why Why)’ M/V

The official music video uses cinematic, moody imagery to reflect these stages of grief : The lyrics trace a journey from being "lovers"

Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes This digital single arrived after a year-long hiatus,

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .