The Nigerian voter is evolving. Performance, policy, and persona are becoming just as important as a candidate's place of birth. If prominent strategists like Bayo Onanuga are noticing the shift, it means the era of taking "home base" support for granted may be coming to an end.
It suggests that the South-West is not a political monolith. There is a healthy, internal debate happening about the future of Nigeria and who is best suited to lead it. The Road Ahead The Nigerian voter is evolving
For decades, Nigerian politics has often been analyzed through the lens of the "bloc vote"—the idea that geopolitical zones vote as a monolith for "their own." However, the 2023 general election began to dismantle this narrative. It suggests that the South-West is not a political monolith
The "Obidient" movement was largely driven by a younger generation that is more connected via social media and less tied to traditional ethnic political structures. The "Obidient" movement was largely driven by a
In major hubs like Lagos, the electorate is increasingly cosmopolitan. Voters here often judge candidates on their urban development plans rather than their ancestry. A Sign of Political Maturity?