: You cannot access the Crown Store from the main login screen. If you don't have a character yet, create a "throwaway" character of any race first to get into the game world. Open the Crown Store : PC : Press U or click the Crown icon in the top-left menu.

The 2,100 Crown bundle is more than just a race unlock; it includes several "Imperial-themed" perks:

To unlock the Imperial race in The Elder Scrolls Online (ESO), you must purchase the from the in-game Crown Store . Unlike other DLC content, this race is not included with an ESO Plus membership and must be bought separately. How to Buy the Imperial Race

: Look for the "Upgrades" category, then select "Collector's Packs" .

: Select the Digital Imperial Edition Upgrade . It costs 2,100 Crowns .