: Locations with a high concentration of high-income earners (over $75,000) or business decision-makers can multiply the base rate by 1.5x to 3x .
: Billboards are often more cost-effective than digital ads, with a CPM of $2 to $7 , compared to $15+ for many online platforms. Alternative Buying Models how much to buy a billboard
Billboard Advertising in 2025: 41 Must-Know Statistics - Signs.com : Locations with a high concentration of high-income