Though a small segment, they are carving a unique path; 53% of Gen Z buyers purchased homes alone last year, more than double the rate of millennials at the same age.
Remain the largest buyer group, frequently making all-cash offers or large down payments using equity from previous homes.
The 2026 home buying market is defined by a deep generational divide: currently dominate the market using accumulated housing wealth, while first-time buyers have reached a record low due to persistent affordability challenges . Despite these hurdles, 2026 is emerging as a "rebalancing year" where income growth is finally outpacing home price growth, offering modest relief for those entering the market. 2026 Buyer Demographics
Former high-cost metros like San Francisco, San Jose, and Los Angeles have entered undervalued territory following recent price corrections. Buyer Priorities & Negotiating Power
Large builders are offering significant perks to move inventory, including mortgage rate buydowns , closing cost assistance, and upgrades.
Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.
