://goop.com/ May 2026

Founded by Gwyneth Paltrow in 2008, Goop has evolved from a newsletter into a comprehensive lifestyle brand focused on wellness, "clean" beauty, and curated travel. The company offers, among other things, a luxury fashion line, high-performance skincare, and detailed, expert-driven travel guides to major global cities. Explore their guides and products at goop . City Guides, Itineraries, & Travel Tips & Recommendations