Humor — Gag

: Readers often find sarcasm mean-spirited; it’s safer and more relatable to use self-deprecation instead.

: Bizarre or harebrained headlines often perform better. Gag Humor

: List two serious items followed by a third, ridiculous one to subvert expectations. : Readers often find sarcasm mean-spirited; it’s safer

: Keep punchlines brief and surprising, placing them as close to the setup as possible. : Readers often find sarcasm mean-spirited

Your headline should be the "anchor" for your humor. It should clearly communicate the funny idea without being overly clunky or cryptic.