Creators often use it because it pays for views, unlike standard cloud storage.

But the internet is a double-edged sword. By midday, Leo’s "ghost" had been "leeched." A bot discovered the link and mirrored it onto a dozen other pirate hosting sites. The monetization Leo hoped for began to bleed away as views shifted to sites that stripped his affiliate tags.

It is frequently used in regions where high-speed internet is expensive, as the player is optimized for low bandwidth.