Maya is a tech enthusiast. She needs a phone that can handle high-end video editing, so she is highly and has the ability to understand technical specs.
In the world of psychology and communication, stands for the Elaboration Likelihood Model , a theory developed by Richard Petty and John Cacioppo in the 1980s. It explains how we process information and how our attitudes are changed by the messages we encounter. Maya is a tech enthusiast
Imagine two friends, and Maya , who are both looking for a new smartphone. Although they are looking at the same product, their brains take two very different paths to a decision. 1. The Central Route: Maya’s Deep Dive stands for the Elaboration Likelihood Model