: You can view the original slide deck for free or download a PDF version directly from the author's official site .
: A digital version of the book is available for free borrowing and streaming at the Internet Archive . Download [Liicourse com] The Brand Gap Marty Neumeier epub
The book is a "whiteboard overview" that explores how to bridge the distance between business strategy and design. It defines a brand not as a logo, but as a person's "gut feeling" about a product or service. Neumeier outlines for building a "charismatic brand": THE BRAND GAP — MARTY NEUMEIER : You can view the original slide deck
: The highly popular visual presentation of the book has over 20 million views and can be viewed for free on SlideShare . It defines a brand not as a logo,
: For a permanent EPUB version compatible with e-readers, the book is available for purchase at major retailers like Amazon and Empik . Core Concepts of "The Brand Gap"