PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
#DoubleLoverHD #HighDefinition #NewRelease #ContentCreators
Knowing if it is a film, a specific product, or a social media handle will help me tailor the tone and hashtags even better! Double LoverHD
The wait is over. Double LoverHD is officially here! 💥 High definition, high emotion. Who are you watching this with? Tag your plus one below! 👇 Hashtags: #DoubleLoverHD #StreamingNow Option 3: Professional & Informative (Best for Facebook) 💥 High definition, high emotion
Seeing double, loving more. 🎬✨ Dive into the clarity of Double LoverHD . Experience the story like never before. 💥 High definition
We are thrilled to announce the release of Double LoverHD ! Our team has worked tirelessly to bring this vision to life in stunning high definition. Check out the full experience at the link in our bio and let us know what you think of the new look!
#DoubleLoverHD #HDReturns #CinematicVibes #DoubleTheLove Option 2: Engaging & Direct (Best for X/Twitter)
To help you create the perfect post for , I need a little more context about what you're sharing. Depending on the platform and your goal, here are a few directions we could take: Option 1: Catchy & Visual (Best for Instagram/TikTok)
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
