However, Purdue Pharma executives, led by Richard Sackler, manage to turn this setback into a marketing advantage. They convince the FDA to allow them to keep the "moderate pain" indication while adding that the drug is "safe for long-term use," which they then use to triple their sales.
The episode's title refers to a major regulatory shift. After DEA Agent Bridget Meyer presents evidence that OxyContin causes death even when used as prescribed, the FDA requires Purdue Pharma to add a "black box warning"—the most serious type of label warning for prescription drugs. Dopesick Season 1 - Episode 7
Despite presenting comprehensive research on the dangers of OxyContin, Bridget faces resistance from both the FDA and Purdue. Her professional obsession with the case begins to severely strain her personal life and relationship with her husband. However, Purdue Pharma executives, led by Richard Sackler,