He made the "Checkout" button large, green, and exactly where a thumb expects it to be.
He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."
A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.
