Did Merrell Buy Cushe [2K]

However, the retail landscape began to shift. In 2015, as part of a strategic "portfolio evaluation," Wolverine made the difficult decision to shut down Cushe. Fans of the brand were devastated, watching their favorite quirky designs disappear from shelves.

; instead, both brands were owned by the same parent company, Wolverine World Wide . In 2009, Wolverine World Wide acquired Cushe, a brand known for its laid-back, "surf slipper" style. did merrell buy cushe

The confusion often stems from the fact that after Wolverine discontinued the Cushe brand in 2015 , several of its most popular designs and comfort technologies were absorbed into the Merrell line . The Story of the "Lost" Surf Slipper However, the retail landscape began to shift