Depot

They changed tactics. They turned the front of the store into a classroom. They started hosting workshops, showing customers how to fix a leaking toilet or lay tile themselves. The message was simple: You can do it, and we can help .

The Orange Revolution Setting: Atlanta, Georgia — June 1979 They changed tactics

They wanted to build a "depot"—a cavernous, warehouse-style, 60,000-square-foot behemoth that made other hardware stores look like toy shops. They wanted sawdust on the floor, skid marks, and prices so low they’d turn the industry upside down. They changed tactics

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