The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".
The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards.
A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? Cover Girl Models
Originally, CoverGirl focused on a wholesome, "girl next door" aesthetic, emphasizing a "clean makeup" look. This blue-eyed, blonde, all-American image was paramount to the brand's early success.
The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )? The inclusion of models like Amy Deanna and
This paper explores the evolution, cultural impact, and selection of models for the iconic American cosmetics brand, CoverGirl. Since its inception in 1959, the brand has used the "CoverGirl" title to define and redefine beauty standards, evolving from a "girl next door" image to a platform for diversity, inclusivity, and celebrity representation.
Kelsea Ballerini was announced as a CoverGirl in 2022. 3. The Selection Process and Brand Values A comparison of vintage vs
Cheryl Tiegs was featured in early campaigns during the 1960s.