Content Marketing: Think Like A Publisher - How... -

Use "tentpole" content (large annual reports) and "recurring columns" (weekly tips) to keep the engine running without burnout. 5. Multi-Channel Distribution

80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional. Content Marketing: Think Like a Publisher - How...

One "must-read" deep dive is worth more than ten thin, SEO-stuffed blog posts. 3. Build an Owned "Plot of Land" Use "tentpole" content (large annual reports) and "recurring

A brand sees a "target demographic" to be converted. A publisher sees an to be served. Instead of focusing on your product's features, focus on your audience's challenges, interests, and daily habits. If you solve their problems for free, they’ll trust you when it’s time to pay. 2. Editorial Integrity is Your Currency Only 20% should be promotional

A salesperson asks, "How can I sell to this person?" A publisher asks, "How can I create something so valuable that this person would pay for it with their time?" Here is how you make that shift: 1. Audience Over Customers