Coca-Cola Femsa is aggressively expanding its digital presence, transforming from a traditional beverage bottler into a tech-driven "phygital" powerhouse. While the conglomerate recently streamlined its fintech workforce to focus on profitability, it continues to invest billions into its digital ecosystem, anchored by the digital wallet and the Juntos+ B2B platform. The Fintech Anchor: Spin by OXXO
: As of late 2025, the Spin Premia loyalty program reached over 28 million users , with Spin by OXXO having previously surpassed 16 million active users. Coca-Cola Femsa plows ahead with digital wallet...
Originally launched in 2021, Spin by OXXO has become a cornerstone of Femsa's strategy to capture Mexico's underbanked population. Originally launched in 2021, Spin by OXXO has
: The wallet leverages OXXO’s physical network of over 24,000 stores to provide cash deposits, withdrawals, and payments in regions where traditional banks often have no presence. Originally launched in 2021