For new cars, a common strategy is to start 2-3% below the market average. For used cars, start roughly $500 above the trade-in value. 3. Closing the Deal

This is your strongest tool. If the dealer cannot meet your researched price or if you feel pressured, leave. Often, they will call you back with a better offer later.

Are you looking to buy a or used vehicle, or do you have a specific budget in mind for this purchase?

Salespeople often try to focus on monthly payments to hide the total cost. Insist on negotiating the total purchase price, including all taxes, fees, and add-ons.

Use sites like Kelley Blue Book or Edmunds to find the "True Market Value" or average price paid in your area.

Negotiate the car's price first, your trade-in value second, and financing last. Combining them allows dealers to shift numbers around to their advantage.

Secure financing from a bank or credit union before visiting the dealer. This gives you leverage and protects you from overpriced in-house financing.