Cabello stated in interviews that she was inspired by Latin music culture, where songs often carry a life message about falling down and getting back up again.
The "Bam Bam" repetition mimics the sudden, unexpected blows that life can deal you, followed by the choice to keep dancing anyway. 🤝 The Ed Sheeran Connection Camila Cabello Bam Bam Ft Ed Sheeran
The core message of the song revolves around the Spanish phrase in the chorus: , which translates to "That's just life." Cabello stated in interviews that she was inspired