You are often competing with multiple agents for the same zip code.
Zillow's AI monitors connection calls for these three pillars. Agents maintaining an 80%+ ALM rate are prioritized for future high-intent leads. buying leads on zillow
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success You are often competing with multiple agents for
Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates. A performance-based model where agents receive leads with
Zillow uses specific metrics to determine which agents receive the highest-quality "connections":
The Flex program minimizes upfront financial risk for high-performing teams.
Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models