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Allows advertisers to reach millions of households using Roku's first-party data for precise targeting.

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The workflow for buying TV ads online is generally consistent across platforms: Allows advertisers to reach millions of households using

Buying TV ads has evolved from a process of "handshake deals" and complex agency contracts into a streamlined, digital experience. Today, you can buy television airtime with the same ease as purchasing Facebook or Google ads through automated platforms known as programmatic or self-service TV advertising. digital experience. Today