This is the "gold standard" for small campaigns. By manually researching via LinkedIn or X (formerly Twitter), you ensure every contact is a perfect match for your pitch. Pros and Cons of Buying Speed: Get hundreds of contacts in seconds.
Direct email addresses and phone numbers.
Use a tool like Hunter.io or NeverBounce to check if the emails are still active. buy media list
What is the of your outreach? (e.g., a one-time product launch vs. ongoing brand building)
(e.g., Senior Tech Reporter, Freelance Travel Writer). This is the "gold standard" for small campaigns
Filter the list down from 500 names to the top 20 who actually cover your specific topic.
If you do buy a list, BCC everyone at once. Treat it as a starting point, not a final product: Direct email addresses and phone numbers
Media List 101: Build Yours Like a Pro (With Template Examples) - Cision