Buy | Jordache Jeans

In 1980, if you weren't wearing Jordache, you were basically invisible—at least that’s how fifteen-year-old Leo felt. He spent an entire summer hauling crates at a humid New Jersey warehouse just to afford a single pair of the "Jordache Look."

He took them home like they were made of glass. The fit was so tight he had to lie flat on his bed and use a pair of pliers to tug the zipper up—a ritual performed by thousands of teenagers across the suburbs. Breathless and blue-blooded, he finally stood up. buy jordache jeans

Decades later, Leo still has them tucked in a trunk. The zipper is stuck and the denim is thin, but every time he sees that horse head, he can still hear the disco and feel the thrill of a summer’s hard work. In 1980, if you weren't wearing Jordache, you