The Evolution and Market Availability of the Blue M&M While once a rarity in the confectionery world, are now a permanent staple of the Mars, Incorporated candy lineup. Originally introduced in 1995 to replace the tan-colored pieces, blue has since become one of the most popular and sought-after colors for themed events and personal consumption. Retail Availability

: While the Milk Chocolate version is most common for single-color purchases, blue shells are also standard in Peanut, Peanut Butter, and Crispy varieties within standard mixed bags.

: The vibrant hue is achieved primarily through Blue 1 Lake (Brilliant Blue FCF).

The blue M&M was not a founding member of the candy's color palette. Its existence is the result of a massive 1995 marketing campaign where over 10 million people voted to choose a replacement for the original tan color. Blue won by a landslide (54% of the vote), beating out pink and purple. Composition and Specifications

: Despite the distinct color, the flavor remains the standard Mars milk chocolate recipe found in all traditional M&Ms.

: For events like weddings or corporate galas, the official site allows for "Blue" candies to be printed with custom text or images. Historical Context

: The most reliable way to buy only blue M&Ms is through the official M&M'S website. Their "Shop by Color" feature allows you to purchase bulk bags (typically 2lb to 5lb) of single-color Milk Chocolate M&Ms.