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If you'd like me to find a specific or summarize a paper on a different marketing topic : Share the specific journal name .
: For higher-value electronics like phones, these deals are often used as "introductory pricing" to quickly gain market share or clear out older models before a new launch. buy 2 phones and get 1 free
: Retailers use BTGO (Buy 2 Get 1) to target specific groups who value multiple units (like families or small businesses needing several phones), allowing the store to maximize profit while moving more volume. If you'd like me to find a specific
: This paper in Operations Research (2021) examines the "point pressure" phenomenon, where a consumer's likelihood to buy increases as they get closer to reaching the "free" threshold (like buying the third phone to get the discount). Core Findings on B2G1 Strategies : This paper in Operations Research (2021) examines
: Research from the Journal of Business Research (2020) found that consumers significantly prefer "Free" deals over equivalent percentage discounts. Using eye-tracking technology, the study proved BOGO-style deals capture more immediate attention, especially at higher discount levels.
: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth.