The "Buy One, Get One Free" (BOGO) phone deal is a psychological masterclass that leverages the where the word "free" triggers a rush of dopamine and a sense of immediate gratification. However, in the high-stakes world of smartphones, "free" rarely means "no cost." The Psychology of "Free"
Buy one get one: T-Mobile's tempting BOGO offer includes iPhones buy 1 get one free phones
: BOGO deals typically require you to open a new line of service or upgrade to a premium, high-cost unlimited plan. The "Buy One, Get One Free" (BOGO) phone
: Humans overvalue "free" even when it is mathematically identical to a 50% discount. The "Buy One