Building Strong Brands -

Focus on organizational attributes like innovation or quality.

Choose a name that is distinctive, easy to pronounce, and suggest product benefits.

Consistency across these elements helps build the 27 exposures often needed for deep consumer trust. Building Strong Brands

Brand equity is the value added to a product by its brand name.

what should customers think of when they see your logo? 10-step guide: Build a strong brand - MarketHype easy to pronounce

Aim for an intense, loyal relationship where customers feel a deep connection.

Use visual imagery and metaphors to build recognition. 2. Establish Strategic Positioning vision (long-term goal)

Define your mission (purpose), vision (long-term goal), and values (beliefs).