Bronny James became the to sign a name, image, and likeness (NIL) deal with Beats by Dre in October 2022. This historic partnership mirrored his father LeBron James , who was the brand’s very first ambassador back in 2008. Key details of the deal include:
Bronny James signs NIL deal with Beats by Dre ... - FOX Sports Bronny James became the to sign a name,
: At the time of the deal, Bronny was a senior at Sierra Canyon High School , where California laws allowed student-athletes to profit from NIL deals as long as they didn't use school uniforms or logos in the ads. Bronny James became the to sign a name,